A New Modern Contemporary Art Gallery
The Broad, Los Angeles first opened its doors to the public on 20th September 2015. Its located on Grand Avenue, Downtown Los Angeles and was founded by Eli and Edyth Broad.
The Broad houses collections of contemporary art dating from the 1950’s to the present day. It is a fairly new and upcoming gallery designed to showcase contemporary, modern and pop art.
The frames that you see on display in The Broads collections are very modern frame works in keeping with the art that they house. The frames show a new perspective and design on ways to display art.
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Image credit: cntraveler.com
The Broads Architecture
The Broad is housed in a new building designed by Diller Scofidio and Renfro. Situated directly opposite the Walt Disney Concert Hall. The idea behind the design was to create a modern building using bright metallic exteriors to contrast with the other buildings in the area.
One of the main focal points of the building is its “honeycomb” exterior. This is based on a concept called “The Veil And The Vault”. The honeycomb exterior is the veil that encases the building, it is made up of 2500 rhomboidal panels made of fibre glass and reinforced concrete, these panels let filter daylight into the inside space.
The Inside space known as the vault is a modern concrete design and is said to be the core of the building. The Gallery is over 3 stories features 50,000 square feet of exhibition space. In keeping with the modern building there is a 105 foot glass enclosed elevator to travel from floor to floor.
Whats On Display
The Broad is home to over 2000 pieces of artwork by over 200 artists and is one of the most prominent galleries to house postwar and contemporary art.
Whilst having permanent pieces on display by influential contemporary artists such as Jean-Michel Basquiat, Mark Bradford, Jasper Johns, Jeff Koons, Barbara Kruger, Yayoi Kusama, Kerry James Marshall, Julie Mehretu, Takashi Murakami, Robert Rauschenberg, Ed Ruscha, Cindy Sherman, Cy Twombly, and Andy Warhol, the gallery also has a section for young and upcoming artists.
The Broad also rotates exhibits from certain artists or collections keeping the artwork on display new and current giving visitors something new and different to see.
You will also find inside The Broad a “Lending Library” which loans artwork and pieces to museums all over the world.